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Never Lose A Parking Garage Ticket Again

I don't know if you have ever lost a parking garage ticket, but let me tell you: it sucks! First of all, if there are parking attendants, they will struggle...

Better Answers Come From Better Questions

Some of my best ideas hit me in the shower.  I’ll be singing away, shampooing my hair when. . . BAM!  A great idea pops into my head and I...

Good Clients vs. No Clients vs. Bad Clients

All clients are not created equal. In fact, no client at all is better than a bad client. Mike Michalowicz, Author of The Pumpkin Plan & The Toilet Paper Entrepreneur...

False Urgency Kills Customer Loyalty

I recently bought my last proverbial truck load of coffee from CoffeeForLess. I have a Keurig, and found the CoffeeForLess site to be competitively priced for the Keurig cups.  I...

The Best Marketing Method Of All Time

The best marketing method of all time:   Amazing customer service.   It always brings customers back.  It always gets customers telling others. Try to consitently achieve that with any...

Do You Live In A Friendly Or Hostile Universe

“The most important decision we make is whether we believe we live in a friendly or hostile universe.” – Albert Einstein So let’s say you call for pizza and when...

A Trick To Instantly Break Stress

With your finger draw an infinity sign (a figure eight laying on its side) in the air.  Make it big.  Keep your hand going in this motion continuously. As you...

Pricing Dictates Perception

What if BMW radically changed their pricing model?  Imagine if BMW dropped the price of the car.  Significantly. Same car, same service, same experience, just one difference: They price the...

Pleasant Surprises: The Catalyst Of Business Success

A few days ago I wrote about an unpleasant experience I had at a hotel.  One small annoyance, and they lost my business permanently. When those small things are done...

You Are The Average Of Your Five Closest Friends

You are equal to your five closest friends. This is either good news or bad news, depending on the type of people you hang out with. You love your mob,...

You Are The Average Of Your Five Closest Friends

You are equal to your five closest friends. This is either good news or bad news, depending on the type of people you hang out with. You love your mob, but how would you feel if you were judged solely on the company you keep? The truth is, in many situations, you are.

Beyond association, your peer group is the filter through which you see the world. So if your posse is super negative, you’re apt to see the world through gray-colored glasses. People conform to the mobs they run with, so you better be sure your mob is the best representation of you.

If you’re freaking out now because you spend most of your time with a guy named Stew who watches sixteen hours of television every day and only leaves his house for beer runs and Taco Bell, don’t sweat it. You can fix this, and still show up at Stew’s for the X-Men triple-header.

 

Make Two Lists

What are the traits you respect in others and wish to cultivate? These are the qualities that you would need to succeed in life, and in business. Do you aim to be a person of integrity? Do you want to emulate those with supreme compassion? Are you aiming to be the raunchiest cut up in the room? Make a list.

Now write down your five closest friends (or more, if you’re Ms. Popular). Look at your first list and identify which friends have the traits you would like to have or be associated with. Even if some of your friends are woefully lacking in the traits you desire, it doesn’t mean you have to cut and run.

 

Look Alive

Now that you’ve identified your preferred traits, be on the look out for people who embody them. Rather than choose your friends by association or circumstance, seek out those who are living by the same code you wish to live by.

Remember, this is about character, which does not mean your peer group has to be living the dream. So what if your pals are still pulling all-nighters to get their plans off the ground? The point is do they possess the qualities you would like to call your own.

 

Apply to Work/Business

The peer effect happens in business too. Pay attention to the coworkers and business associates you spend the most time with. Do they have the attributes you want, or others that you’d rather avoid?

One final note on mobs: a strong individual can turn the course. If you’re hanging with a less-than-desirable crew, change your ways and elevate your expectations of your friends. You could be cast out for not following the status quo, but you could also inspire your mob to (wo)man up.