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I am on a little bit of a pricing strategy kick this week. In addition to removing decimals and dollar signs, consider changing the sequence of your proposal to include...

Buyers have a negative association to dollar signs and decimals. Even if it is for a fraction of a second, $39.00 feels more negative to consumers than 39 does. That's...

Happy employees - motivated employees - energetic employees. For your business to be the best in the industry, its great employees that will make a difference. The first step is...

As I walked the Pepperdine University campus before my keynote, I came upon a September 11th memorial.  Deena Burnett is the wife of alumnus Tom Burnett, one of the heroes...

My wife said, "It took twenty seconds of bravery." Three months later she keynoted to one hundred entrepreneurs and their spouses. Krista had never keynoted before. She had never done...

I have come to believe that the events we experience as entrepreneurs are the same for us all. The founders of Google and the founder of Spanx, experienced the same...

Google changed the search engine rules established by Yahoo, MSN and AOL (remember them?) from tons of news and ads on a search page, to a simple box. Then Google...

The left side of the human brain performs, among other things, story telling. Not just story telling to others, but story telling to ourselves. When you look at that pretty...

In this episode of On A Roll, Mike Michalowicz explains how quoting price ranges set both the vendor and the client up for disappointment. Instead of quoting price ranges, quote...

I don't care how many books you have read (I can suggest a couple, if you like) or how much business experience you have - there is always more to...