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October 22, 2013
Twist & Turn Your Ideas
You're an entrepreneur. You're a relentless fountain of ideas. Ideas are good. But it is the great ideas that you need. Instead of yet another good idea, take an existing...
October 21, 2013
A Lesson From Wild Life
Any life, no matter how big or how small, will defend itself. Fighting a bear is ridiculously dangerous. But so is fighting a raccoon. If the animal is injured, it...
October 20, 2013
You Need An Enemy
Walmart has an enemy - inflated prices. Nirvana has (had) an enemy - hair bands. Google has an enemy - wasted search time. To build your following, you must have...
October 19, 2013
It's Not Trivial To Your Customers
I was intending to share this card (picture below) as an example of exemplary customer service. But I can't My name was messed up, and I am (mildly) pissed. I...
October 18, 2013
Stop Doing $10/Hour Work
The success of your company is not determined by what you do, as much as it is by what you don't do. You are the entrepreneur. You have the vision....
October 17, 2013
The Advertising Lesson Taught By Street Signs
In this episode of On A Roll, Mike Michalowicz explains why street signs are so effective (they are concise and clear) and how you can do the same in your...
October 16, 2013
A Simple Trick To Listening To Your Gut
The Old Quarter Trick How many times have you looked back at decisions and wish that you had simply trusted your gut? If only you would have listened to yourself....
October 15, 2013
What To Do When You Lose That Great Employee
It can totally side blind you. That great employee, who everyone at the office (including you) loves, says they are leaving for a job elsewhere. The common entrepreneurial reaction is...
October 14, 2013
You Don't Know What It's Like Until You Experience It
I received a call from a florist who had a $3,000 day in flower sales. He explained that his business's average daily sales were around $900 and that his annual...
October 13, 2013
The Minority Advantage
The minority is embraced by the majority, if the minority is just one. I went to a white grade school. And when I say white, I mean WHITE. Every student,...