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October 2, 2013
An Idea Is Easy, Doing The Idea Is Hard
In this episode of On A Roll, Mike Michalowicz shares why it is so easy to give great ideas, and why it is so hard to actually do them.
October 1, 2013
Most Pessimistic Estimates Are Way Too Optimistic
Entrepreneurs like to use pessimistic numbers, because they prepare us for the absolute "worst case." Alas, we use flawed pessimistic numbers. The real worst case is inevitably way worse than...
September 30, 2013
Money Amplifies Your Addictions
Money is not good. Money is not bad. Money let's you do more. Be more. Act more. Money amplifies who you are. If you are addicted to drugs. Money will...
September 29, 2013
How To Measure The Health Of Your Business Instantly
I suspect you don't check your income statement every day. You likely don't check it weekly either. Maybe you check it monthly. Maybe. But probably not. For many entrepreneurs the...
September 28, 2013
The Marketing Fence Method
Home service provider Gold Medal Service enters a new market by first determining the community they want to serve. Then they study all the demographic information they can find for...
September 27, 2013
Hook Customers With A Newly Invented Language
The first time you went to Starbucks, words like Tall, Venti, and Macchiato may have confused you. That was by design. Star Bucks knows that loyalty is formed out of...
September 25, 2013
Too Much Of A Good Thing
Brussels sprouts are great for your health. So are blueberries. And so are foods naturally rich in Vitamin C. But commit to a diet that is exclusively Brussels sprouts, or...
September 24, 2013
Don't Overthink It
It is a paradox. Success requires a clear vision. The more you can see it, the more likely you are to achieve it. I get it. In fact I believe...
September 23, 2013
Know, Like, Trust & Try
Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...
September 21, 2013
Don't Punish Failure, Reward It
I have noticed a trend with employees. As a company grows it's the natural tendency of employees to work more and more within the corporate structure. Their job is to...