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June 17, 2013

Small Annoyances, The Death of Business

My flight to Texas was uneventful. Which, when you think about flights, is exactly what you want. My taxi ride to the hotel was uneventful too. I arrived just fine,...
June 14, 2013

Every Business Is Ultimately A Manufacturer (Yours Too)

While traditional manufacturers create products, all businesses create experiences. No matter what you deliver to your customer, it gives them an experience. Your job is to manufacture that experience perfectly,...
June 13, 2013

The Formula To Creating Raving Fans

The formula to creating a community of raving fans is simple: Over serve the best at the deliberate expense of the rest. Only when you have the courage to do...
June 12, 2013

The Foundation Of Business Achievement: Certitude

Sportscasters are dolts.  Either that or they need some new material.  Almost every time a team – any team – wins a big game, someone in the glorified peanut gallery...
June 11, 2013

When Your Business Takes A Wrong Turn

When Your Car Takes A Wrong Turn Imagine you are driving your car to a new destination, a place you have never visited before.  As you travel, you accidentally take...
June 10, 2013

How To Be Grateful For Your Business

I get it. It is hard - scratch that - it is impossible to love our businesses all the time. That dream you had for your business may have turned...
June 10, 2013

The Simple Prioritization Method To Making More & Doing Less

You started your business to give you more freedom and way more money, but that’s not exactly what’s happening is it? If you’re like most entrepreneurs—you’re actually weighed down with...
June 7, 2013

Catch Your Customer's Attention With New And Different

Customers notice when things change. Different is the easiest way to break out of the noise of competition. It doesn't guarantee that people will buy, but it does guarantee they...
June 5, 2013

The Formula To Standing Out From The Competition

Better doesn't get noticed. There is too much noise and not enough time to notice better. Different gets noticed, but can be a distraction. We generally like what we already...
June 4, 2013

How To Spark Gossip To Market Your Business

We all want our clients to tell other clients about our business. But how do you get them to spread the word? The obvious way is to provide a great...

How To Spark Gossip To Market Your Business

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We all want our clients to tell other clients about our business. But how do you get them to spread the word? The obvious way is to provide a great experience. The not so obvious way is by inviting (good) gossip about your business. It is the viral power of secrets. Mike Michalowicz shares the technique in this episode of On A Roll.