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In 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory – based on the medical practice of inoculating patients to confer disease resistance...

We’ve all been there – you’re introducing a new initiative or making a change in your company, and you know that your staff’s not going to be thrilled.   Sure, you’re...

e of the most important aspects of sales – whether you’re dealing with products or services – is getting in front of the decision maker.  Most entrepreneurs have faced the...

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

How to improve your business productivity and save thousands of dollars on payroll each year. If you have a business with 10 employees making $10/hour, you will overpay close to...

If you own or run a small business, there is a large chance that at some point in your business’s lifetime, you are going to need capital to fuel growth....

John F. Kennedy once said, “Leadership and learning are indispensable to each other.” And, as an entrepreneur, it is important to remember that! Running your own business takes being a...

If you’re selling products or services online, you know how incredibly important reviews are to getting new business. Your potential customers can’t pick up your product and look it over...

Want an easy way to start increasing your sales figures? No problem. Start giving it all away. Of course, I don’t mean your product or service! I mean give away...

Of all the things I have done in my entrepreneurial career, selling has been the one constant. Ever since my first job out of college I had to sell to...