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4 Pricing Mistakes You Should Avoid When Negotiating

Life is one big, ongoing, negotiation. We negotiate about who’s going to drive, who’s going to pick up or fix dinner, who’s picking up the bar tab, and what we’re...

Skyrocket Sales By Priming

Let’s have some fun today. Let’s try a little experiment. Read the two lists of qualities below and tell me which one describes the saint, and which one is the...

The Interview Method That Finds Great Employees

Most interviews quickly turn into a game of “I'll tell you exactly how you should respond by simply parroting what I say. OK? OK! Let's get started...” You say, “We...

Six Advantages that Women Entrepreneurs Have (Over Men)

Look out, here comes the female entrepreneur! Women entrepreneurs are making their way in the business world in a big way. According to the U.S. Census Bureau, there were 7.8...

Innovate In A New Way

Walt Disney has been quoted saying, “I believe in being an innovator.” And you know what? So do I, and you should, too! Innovation is the classic strategy for being...

Different Gets Noticed

A guy with a spiked backpack walked by me at the airport. Maybe this backpack is something popular with kids. (He told me he bought it at Target during the...

Rituals and Superstitions that Boost Your Business

Do you ever try to avoid the number 13, or act a little more cautiously on Friday the 13th? How about throwing salt over your shoulder if you happen to spill...

Customers Don’t Buy What You Do

Customers don’t buy chimney cleaning services. They buy safe, roaring fires. Customers don’t buy Terry Cloth, sponges, soap and wax. They buy bragging rights for their shiny car. Customers don’t...

How Can You Recognize Your Talent?

It’s a pretty common question. Afterall we are often blind to our talent, because what comes easy to you (ahem - your talent) you think comes easy to everyone else....

Perseverance

As I study all the ‘overnight successes’ in the world, I see one consistent theme: perseverance. Most of them had to persevere for years or even decades before the world...

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