Uncategorized

My flight to Texas was uneventful. Which, when you think about flights, is exactly what you want. My taxi ride to the hotel was uneventful too. I arrived just fine,...

While traditional manufacturers create products, all businesses create experiences. No matter what you deliver to your customer, it gives them an experience. Your job is to manufacture that experience perfectly,...

The formula to creating a community of raving fans is simple: Over serve the best at the deliberate expense of the rest. Only when you have the courage to do...

Sportscasters are dolts.  Either that or they need some new material.  Almost every time a team – any team – wins a big game, someone in the glorified peanut gallery...

When Your Car Takes A Wrong Turn Imagine you are driving your car to a new destination, a place you have never visited before.  As you travel, you accidentally take...

I get it. It is hard - scratch that - it is impossible to love our businesses all the time. That dream you had for your business may have turned...

You started your business to give you more freedom and way more money, but that’s not exactly what’s happening is it? If you’re like most entrepreneurs—you’re actually weighed down with...

Customers notice when things change. Different is the easiest way to break out of the noise of competition. It doesn't guarantee that people will buy, but it does guarantee they...

Better doesn't get noticed. There is too much noise and not enough time to notice better. Different gets noticed, but can be a distraction. We generally like what we already...

We all want our clients to tell other clients about our business. But how do you get them to spread the word? The obvious way is to provide a great...