Show Summary

David Meerman Scott shares his details on his brand new book “Fanocracy: Turning Fans into Customers and Customers into Fans”. We’re talking about the newest and most effective approach to growing a successful business. Welcome to Episode 286 of the Entrepreneurship Elevated Podcast!

Our Guest

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese.  Now,  David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a Fanocracy — tapping into the mindset that relationships with customers are more important than the products they sell to them.

Guest Links

Website: http://www.fanocracy.com

Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Process Street-Process Street is a simple, free and powerful way to manage your team’s recurring checklists and procedures.

Financing Solutions-The ultimate cash backup plan for your business emergencies.  Put “Mike” in the referral section!

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