Choice Is Killing Your Business

Are you running a business or a smorgasbord? I get. You love your customers. You want to make them happy, meet their every need and grant their every wish. So...

4 Reasons Why You Should Never Force Holiday Work For Employees

My jaw dropped, and not because there was more turkey and pie. I was watching football with my family after enjoying a delicious turkey dinner, and the news came on...

Change Someone Else In These 6 Ways

You know those movies where the guy says, “I could tell ya, but if I told ya, I’d have to kill ya.”? My second company, the one that did computer...

You’re Not An Entrepreneur

If you work your ass to the bone, you're not an entrepreneur. You own a business that enslaves you. If you're constantly attracting different types of clients, you're not an...

“Will & Won’t” Beat “Can & Can’t”

My friend blurted out “I can’t take it anymore.” Really? You can’t or or you won’t? Stop saying you can (or can’t) do something. It only speaks to your perceived...

The Right Place At The Right Time

Chances are your business is like a gumball machine. Your clients aren't strategically planning to buy from you. They aren't spending years evaluating and weighing each option. They aren't thinking...

International Traveling: How To Cut Phone Costs

If you have ever traveled internationally, whether for business or pleasure, and talked on your cell phone, you may have received a shock when you returned home. Most people don’t...

Your Confidence Will Climb By Taking Your Profit First

In your business, always take your profit first. It immediately puts money in your pocket, confidence in your heart, and innovation in your mind!   .

Have You Been Laughed At? I Hope So!

Have you ever been laughed at? Have you ever been ridiculed? Have you ever had people call you crazy, insane or some variant of? Yes? Good. That is exactly what...

How To Run Job Ads That Get Great Employees

For years I ran ads for different positions, and would always get hundreds of resumes in response. The problem was 95% of those respondents were generic responses. They were people...

How To Run Job Ads That Get Great Employees

For years I ran ads for different positions, and would always get hundreds of resumes in response. The problem was 95% of those respondents were generic responses. They were people who could care less about this specific job, they just wanted any job.

It took tremendous amounts of time to vet through the resumes, and rarely resulted in interviews of good people. Then I found a shortcut.

I now run long descriptive ads, with a catch. Near the final paragraph I insert a line or two that says:

“If you are truly interested in this position and understand all the details I just outlined for you, I need to know. When you respond to this position, in the email subject line you must put the words “I Read It!” or your response will not be considered.”

With that little requirement, the 95% of blanket respondents remove themselves from consideration. I just look for emails with the subject line I required, and consider those folks. It has saved me countless hours looking through resumes, and brings me only the candidates that I know are seriously thorough and interested.

You need to do the same.