Recruiting

What Not to Look for When Hiring: Experience!

In the market to hire someone? If you are like most others in business, you place a high priority on the amount of experience that an applicant has. Everyone looking...

Hire People Who Care

I don't care what your skills are. If you don't give a shit, it will be reflected in what you do. And I, your employer, will lose. I could give...

How To Run Job Ads That Get Great Employees

For years I ran ads for different positions, and would always get hundreds of resumes in response. The problem was 95% of those respondents were generic responses. They were people...

How Do I Know That My Employees Trust Me?

The fundamental underpinning for life itself is trust. If people didn’t have trust, they wouldn’t even get-up in the morning. Think about it. Your employee trusts the floor is going...

What Makes Great Marketing, Great?

Great marketing generates educated, filtered prospects who are convinced you have the right solution for them. Your sales team gets inquiries from qualified, knowledgeable prospects. Their job is simply to...

The Element of Job Ads That Is Most Important (And Often Forgotten)

We’ve all seen (and maybe even written) those job ads that make it sound as though the staff is a sunny, smiling crew and the environment is full of high-fives...

Stop Employee Turnover In 3 Simple Steps

You know the only thing that’s more expensive than hiring, paying, and training new employees? Losing an employee and having to do it all over again. Over and over I...

The Interview Method That Finds Great Employees

Most interviews quickly turn into a game of “I'll tell you exactly how you should respond by simply parroting what I say. OK? OK! Let's get started...” You say, “We...

My Dumbest Mistakes: How NOT To Recruit Top Talent

It popped in my mind like many of me “genius” thoughts, while in the shower. I distinctly remember the moment, because as the thought came to me as stinging shampoo...

Build Your Bench

If you picture a sports team, there are usually people sitting on the bench. They made it to the bench because, even though you don’t have an open spot for...

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