Behavioral Influence

In this episode of On A Roll, Mike Michalowicz explains why you need to excel at the little things. Customers don't notice the big things you do right, because they...

I arrived at the car rental desk after a long flight. I just wanted to get to my hotel room as soon as possible, so I could crash. Anything that...

Prospects and customers see price as a reflection of value. Ironically, lowering your prices may in fact scare customers away, because they believe you are low quality. Increasing prices on...

The FroMLE Technique Even though I have an Immutable Law, No Dicks Allowed, I still run into some opinionated, strong and occasionally obnoxious personalities. It can be a vendor or...

The key to networking is not in the talking, it is in the listening and asking questions. This is true for a few reasons: 1. People like people who are...

Movie trailers are front loads of the movies they pitch. Advertisements are front loads of the product or service they sell. Newspaper articles are front loaded to pack the essence...

There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over...

In Dan Ariely's TED talk, he explains the power of the Ikea Effect. The concept is this: If you can get the customers to do some of the work to...

I recently bought my last proverbial truck load of coffee from CoffeeForLess. I have a Keurig, and found the CoffeeForLess site to be competitively priced for the Keurig cups.  I...

With your finger draw an infinity sign (a figure eight laying on its side) in the air.  Make it big.  Keep your hand going in this motion continuously. As you...