Behavioral Influence

You are equal to your five closest friends. This is either good news or bad news, depending on the type of people you hang out with. You love your mob,...

Better doesn't get noticed. There is too much noise and not enough time to notice better. Different gets noticed, but can be a distraction. We generally like what we already...

I drove into a parking lot in Westfield, NJ and was greeted by this notice.  This fund raising sign is packed with influence techniques. Can you find the 4 influences...

I first heard the term in the 4th grade. I was waiting to perform a magic act at my school’s talent show. Off the stage walked Juliana Verde. She had...

Every entrepreneurial naturally strives to be number one. You want to be number one also, don't you? Hold your horses for a second. Number one means you are the king,...

The Glory Day Pic If that picture from 25 years ago, when you looked "amazing," doesn't work in landing a trusting long term relationship on match.com, why would anyone in...

Have you run meetings where no one actively participates? Where no one voices an opinion or asks a question? Where you just get lots of blank gazes, empty nods and...

If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives...

I just interviewed my thousandth entrepreneur. Mind you, this is not a conclusion from formal tracking.  I myself have been an entrepreneur almost twenty years now.  From day one, I...

We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the...