Consumer Behavior
March 21, 2014
Not Open Hours
How come every business lists its open hours? Open 9:00am to 9:00pm, everyday of the week. Open twenty four by seven. Open. Open. Open. Why doesn’t your business just list...
March 9, 2014
How To Make Your Product More Desirable To Customers
You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...
February 26, 2014
The New Way To Collect Email Addresses
What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...
February 12, 2014
Truth Is Spoken Through Wallets, Not Words
A very important client and I had a conversation last month about services my company was providing to them. The client explained how impressed they were by the work and...
January 28, 2014
People Buy What They Try
If you are at a clothing store and you try on a jacket, you are more likely to buy it now. If you are at a food store and sample...
January 27, 2014
Great Websites
In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When coffee was served to test subjects in fanciful dishware, complemented with condiments in beautiful glass and metal containers,...
January 18, 2014
Not What You Expected
This morning I bit into a bagel with tomato and cream cheese. The problem was that the tomato wasn’t a tomato, it was a smoked salmon. I almost gagged to...
January 6, 2014
Competing On Convenience
Convenience. It’s one of your customers greatest desires. A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s)...
January 5, 2014
McDonald’s Sneaky Trick To Making More Money From You
Back in September 2013, McDonald’s began a campaign for their Premium Roast Coffee. Started in California, the campaign (perhaps due to its success) has grown countrywide. Buy any size cup...
December 19, 2013
Your Best Business Adviser
Your best business adviser is your customer. You customer makes it very clear what they like - they buy it from you. You customer makes it very clear...