Marketing Strategies

Remember when husky meant fat? If you don't, you are too young or too old. Husky was the politically correct term in the 70's and 80's for overweight people. Then...

Sleepy's tagline is "For the rest of your life." FedEx's is “When it absolutely, positively has to be there overnight.” Ivory Soap's is "99.44% pure." A great tagline communicates confidence...

I arrived at the car rental desk after a long flight. I just wanted to get to my hotel room as soon as possible, so I could crash. Anything that...

I have done a lot of speaking engagements all over the world. Probably 200+ by now. And the event I have enjoyed speaking at the most, was TEDx Hoboken. There...

Remember when Brussels sprouts were the bane of super? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts...

The key to networking is not in the talking, it is in the listening and asking questions. This is true for a few reasons: 1. People like people who are...

Movie trailers are front loads of the movies they pitch. Advertisements are front loads of the product or service they sell. Newspaper articles are front loaded to pack the essence...

There is an interesting phenomena that happens when you do a lot of speaking – you see a lot of other people speak. They can teach you a lot. Over...

Your immutable laws are what make you (and your business) distinct. They are the rules that you play by. When you fully adhere to your immutable laws, your clients, your...

So how do you get testimonials for your business? In short, you ask for them. But asking is not enough since a client will almost always say yes, yet now...