Sales
September 29, 2013
How To Measure The Health Of Your Business Instantly
I suspect you don't check your income statement every day. You likely don't check it weekly either. Maybe you check it monthly. Maybe. But probably not. For many entrepreneurs the...
August 27, 2013
Don't Quote Price Ranges
Don't quote price ranges. When you tell a prospect that your offering falls somewhere between X (the lowest price) and Y (the highest price), you both lose. The prospect will...
August 26, 2013
Make Your Clients Work For It
In this episode of On A Roll, Mike Michalowicz explains how to increase loyalty from customers by making them do some of the work.
August 6, 2013
How Loss Motivates People To Buy
More people buy my books after I speak, than before. It's what you would expect, of course. But why is it? The same number of people are there before and...
July 29, 2013
The Little Things Are What Customers Care About
In this episode of On A Roll, Mike Michalowicz explains why you need to excel at the little things. Customers don't notice the big things you do right, because they...
July 27, 2013
Remember When Husky Meant Fat?
Remember when husky meant fat? If you don't, you are too young or too old. Husky was the politically correct term in the 70's and 80's for overweight people. Then...
July 16, 2013
Brussels Sprouts Are Back!
Remember when Brussels sprouts were the bane of super? Your mom would surprise you with those mini cabbages, and you would try to hide them under your potatoes. Brussels sprouts...
July 10, 2013
Be A Better Networker By Playing Networking Solitaire
The key to networking is not in the talking, it is in the listening and asking questions. This is true for a few reasons: 1. People like people who are...
July 1, 2013
The Difference Between A Good Salesperson And A Bad One
All salespeople are not created equal, and it can be hard to separate the good ones from the bad ones. But there is one way to differentiate them. Bad salespeople...
June 20, 2013
Pricing Dictates Perception
What if BMW radically changed their pricing model? Imagine if BMW dropped the price of the car. Significantly. Same car, same service, same experience, just one difference: They price the...