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What Is The Best Way To Market My Business?

No question about it. You need to be all over social media! No. Wait. Hold on. I take that back. I meant, you must have a killer website that links...

Squeeze The Juice Out Of It

We derive only about twenty percent of the value out of eighty percent of the things we use. The email marketing system you purchased? It can do so much more...

Inspired? Ask How

“You gotta think differently.” “You need to aspire to be bigger.” “You have to believe.” I hear some version of these quotes all the time. Shoot, I say them too....

On Stage Every Day

I was re-reading First, Break All The Rules by Marcus Buckingham this morning, and in the introduction I came across this quote: "A manager has got to remember he is...

The Rise Of Self-Serve

I was standing in line at the ATM. There were four people in front of me. I estimated a five or six minute wait. Through the glass door I saw...

One Hundred Percent Satisfied?

I just returned from my annual business retreat. This year we decided to go to Costa Rica. We wanted to experience the world class whitewater rafting. What I didn't expect...

Wanna Go Viral? Start A Secret.

Nothing spreads like a secret. Start one about your business, and let the virality begin.

The Trust Factor

I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will...

Talk Is Cheap. And Long Distance Rates Are Almost Non-Existent

Talk is cheap. It always has been. Now it’s just cheaper. Everyone can talk and everyone does. Anyone, anywhere will say something (anything) and it might just go viral. It...

When It Becomes A Burden

When it becomes a burden, it’s not a passion. It probably never was. You can take a break from it, hoping to recharge the passion batteries. But when you go...

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