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April 2, 2014
Wanna Go Viral? Start A Secret.
Nothing spreads like a secret. Start one about your business, and let the virality begin.
April 1, 2014
The Trust Factor
I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will...
March 28, 2014
Talk Is Cheap. And Long Distance Rates Are Almost Non-Existent
Talk is cheap. It always has been. Now it’s just cheaper. Everyone can talk and everyone does. Anyone, anywhere will say something (anything) and it might just go viral. It...
March 27, 2014
When It Becomes A Burden
When it becomes a burden, it’s not a passion. It probably never was. You can take a break from it, hoping to recharge the passion batteries. But when you go...
March 25, 2014
The Entrepreneur’s Choose Your Own Adventure
The entrepreneur’s life is a “choose your own adventure,” adventure. It seems everyday, or every minute, we have a new path we can choose. Do you open the big red...
March 24, 2014
What Gets Measured Gets Managed (Including The Bad Stuff)
My newest book, Profit First, shares a money management system that leverages human behavior. Traditional accounting is logic based. It makes sense, logically. But us humans aren’t logical beasts, we...
March 23, 2014
They Don’t Have A Silver Platter
If you want something, you’ve gotta make it happen yourself. No one is going to hand it to you on a silver platter after all. So go make it happen....
March 21, 2014
Not Open Hours
How come every business lists its open hours? Open 9:00am to 9:00pm, everyday of the week. Open twenty four by seven. Open. Open. Open. Why doesn’t your business just list...
March 19, 2014
RULEBREAKER AWARDS TO HONOR ENTREPRENEURS WHO BREAK THE MOLD
LAKEWOOD, CALIF., March 19, 2014 – Are you an entrepreneur who’s breaking the rules— or do you know one? Traditional awards programs honoring entrepreneurs tend to focus on accomplishments such...
March 19, 2014
How To Get To The Key Decision Maker
If I had a product I wanted to sell you, would you ever let me solicit you? Hell no. No one wants to be sold to. So you put barriers...