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Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

No one is ever as convincing to your prospect as the prospect themselves. In other words, if you can have your prospect arguing to you why they need your services...

Does your company make pillows? You're a manufacturer. That's obvious. Does your company clean rooms? You're also a manufacturer. That is not so obvious. But you in fact are. Every...

I just helped one of my consulting clients address a critical business decision. It was fraught with emotion, history, regret, and the fear of making the wrong choice. All the...

We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the...

I have met entrepreneur after entrepreneur who started a business with tons of inspiration, excitement and energy only to lose their mojo months or years later. Their passion faded. At...

The formula is simple. You fix your bottom line by increasing revenue or cutting costs or both. Yet, most entrepreneurs put all their efforts on the sell side only. They...

If you think something will take an hour, it will take a day. If you think something will take a day, it will take a week. And if you think...

In this presentation Mike Michalowicz, shares the technique of using mnemonics for memorizing any speech in five minutes.

Simple is not easy. Complex is. Simple requires that you do the same thing as the complex, but with less. A lot less. Simple is hard, but when you master...