Losers bet on the big hit. Millions lineup for the massive lottery ticket. Millions will spend one dollar and one minute buying a ticket, hoping to get rich. Thousands will try out for American Idol, waiting in line for ten hours and singing for ten seconds, to finally get discovered.
Winners bet on little hits. They don’t spend a minute trying to win millions, they spend a lifetime ensuring they will make millions. They don’t hang their livelihood on one day’s effort and three judges, they hang their livelihood on the effort they make every day. (And winners judge themselves.)
Winners relentlessly pursue little hit after little hit. And sometimes, one day, one of those little hits just goes crazy big. But it doesn’t matter. All those little hits add up to a big hit anyway.

