Consumer Behavior

Running a successful remodeling business is more about numbers than it is about bricks and sticks. Of course, producing quality work is important; but I can assure you – there...

The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again)a few years ago was a CVS sales receipt. When something is different than...

My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...

Don't send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime. Don't call me asking me...

e of my colleagues showed me an email that she sent to a new prospect with the intent of scheduling an appointment.  In fact, this prospect reached out to her...

I received this note, in the mail last year. It did its job - she got the meeting with me immediately. While I was always willing to meet with her,...

There is a danger when you raise your prices. You may lose customers.  It can (and does) happen. But you also need to realize that higher prices only result in...

Could you imagine a fruit stand that just sold bananas? Kinda lame, don't you think? Customers want variety. Where's the blueberries? The apples? The mangoes? Where's all the options? The...

I finished a speech last month and hustled to the back of the room to autograph books.  It is my mini-rockstar moment and I love it thoroughly.  Until I get...

The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...