Marketing Strategies

I used to think winning an award was just a silly thing. More of an ego stroke than anything else. But the day I won the Young Entrepreneur of The...

You’re probably thinking, pop quiz? I haven’t even had my coffee yet, man! Relax. This pop quiz only has one question. It’s a tough one, though. Are you ready? What...

Yo, V.I.P. let’s kick it… Ice, Ice Baby. If you recognize the 1990 Vanilla Ice blockbuster hit, don’t be embarrassed. If you hummed the little bass line jingle in your...

Looks matter. So much so that research by the secretariat of the Seoul International Color Expo documented 93 percent of test subjects put the highest importance on visual factors when...

No question about it. You need to be all over social media! No. Wait. Hold on. I take that back. I meant, you must have a killer website that links...

Nothing spreads like a secret. Start one about your business, and let the virality begin.

I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will...

You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...

I am far from an engineer, but I do know a little bit about flywheels (call it a fetish).  Those heavy wheels are hard as hell to turn, at first,...