Your company needs to stand out and be recognizable in the sea of competition in your industry. With all of the marketing messages being flung our way, we have become a society who reverts to visual messages. One thing you can consider is to refresh your business by updating your marketing strategies, starting with your brand.
You don’t have to reinvent the wheel to update your brand. For example, we’re making updates to our marketing by creating new style and branding guides for my business. This guide will keep our marketing cohesive, reestablish our mission, and represent our company culture.
5 ways to update your brand:
- Update your logo – Did you create your logo when you began your business? Does your logo still represent your brand? Does it look tired. Does it even catch your eye anymore? It’s a quick fix. You can use similar colors, change the design, or tagline.
- Update your business resources – For each book, mastermind, webinar, you name it, I have some kind of worksheet, chart or graph. Let’s face it, if you’ve watched me present on Zoom, you’ve seen my chicken scratch on a legal pad. Any resources like this are getting a face lift. Having visually streamlined resources make them more user friendly.
- Marketing and branding style guides – You likely keep certain colors and fonts on your site and materials, but you can get tired of looking at the same old thing. You want those visuals to pop and attract, not make people roll their eyes. To keep it cohesive, make sure you have a singular place to refer to, like a style guide for images and graphics.
- What’s your tagline? Like your logo, you probably created your tagline when you started your business. You don’t have to pivot your mission (unless you want to), but dig deeper to see if you can improve the language in your tagline to immediately let your prospects know what you’re offering.
- Consistency is key – Be in social media, your website or your marketing materials, make sure that all of your branding matches. Sounds simple, but it’s easy to veer off the path. When your brand is consistent, you keep your audience engaged, rather than distracted by inconsistent visuals.
Your brand is your company’s first impression, so make sure it portrays your business accurately.
Wishing you massive success this year.
-Mike
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