A college buddy of mine loved to say, “You can polish a turd as much as you want… it’s still a stinkin’ turd.” (If you haven’t figured it out, I went to an aggie school.) Yet so many entrepreneurs throw money at their turd offerings. If what you’re doing isn’t extraordinary, having a nicely polished marketing campaign is just gloss. The turd still exists underneath.
Spend your money, or more importantly, your time on making an extraordinary offering. Not on polishing turds.
Oh… and you can polish a turd. Check this out: http://www.discovery.com/tv-shows/mythbusters/videos/polishing-a-turd-minimyth/