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TEDx Profit First by Mike Michalowicz

The GAAP formula has been around for ever: Sales - Expenses = Profit. Too bad its wrong. The formula rarely results in profit, and by using this formula most entrepreneurs...

TEDx Profit First by Mike Michalowicz

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The GAAP formula has been around for ever: Sales – Expenses = Profit. Too bad its wrong. The formula rarely results in profit, and by using this formula most entrepreneurs stay stuck in check-to-check businesses. There is better formula one that assures profitability. It’s the Profit First formula: Sales – Profit = Expenses