trust

I’m a bit of a business lit junkie: I love reading stories and advice from fellow authors and entrepreneurs. I dig tales of overcoming adversity, and I enjoy getting fresh...

For the record, I’m a big fan of trusting your gut.  There are more success stories than I can count that rely on entrepreneurs who trusted their instincts and profited...

The fundamental underpinning for life itself is trust. If people didn’t have trust, they wouldn’t even get-up in the morning. Think about it. Your employee trusts the floor is going...

Think quick: what brand of chips, soda, or pain reliever do you reach for? Chances are that you’re like the vast majority of people when it comes to walking through...

I seem to get this call a lot. It’s a business owner in desperation, seeking immediate help with employees. The question is inevitably a variation of how do I get...

I am a big believer in “less is more.” When you have less money, you are more innovative. When you narrow your niche, you attract more targeted customers. And when...

I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will...

In his must read book, Influence: The Psychology of Persuasion, Robert Cialdini explains that people are prone to trust taller people more than shorter people. So, size does matter after...

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

There are many different types of websites. Marketing (think brochure), E-commerce (think eBay), Informational (think Wikipedia), Data Collection (think of the countless forms you fill out with those annoying required...