Behavioral Influence

No pictures, not much text. Just 55 seconds until you are getting the best word of mouth marketing for free! 1. One Hand Washes The Other By pitching a client...

Have you ever been talking with someone and they speak so slllooowwwlllyyy, that you want to shake them? Or, have you ever been talking with someone who speaks so quickly...

Looks matter. So much so that research by the secretariat of the Seoul International Color Expo documented 93 percent of test subjects put the highest importance on visual factors when...

No question about it. You need to be all over social media! No. Wait. Hold on. I take that back. I meant, you must have a killer website that links...

Nothing spreads like a secret. Start one about your business, and let the virality begin.

I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will...

How come every business lists its open hours? Open 9:00am to 9:00pm, everyday of the week. Open twenty four by seven. Open. Open. Open. Why doesn’t your business just list...

I was talking with a budding entrepreneur last month about a car accident she was in. She experienced whiplash and injured her neck. Ever since the accident she has had...

You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...

In his must read book, Influence: The Psychology of Persuasion, Robert Cialdini explains that people are prone to trust taller people more than shorter people. So, size does matter after...