Customer Service
December 24, 2019
Anticipating Customer Needs
What is the best way to create a loyal customer base, and therefore a more profitable business? Anticipate customer needs. Anticipating needs is the best way to let your customer...
July 19, 2017
Is Honesty the Secret Ingredient?
Honesty is a vital component of profitability. This is a concept I’ve been toying around with since my conversation with Larry Winget. According to Larry, dishonesty and a lack of...
May 3, 2017
10 Tips For Remodelers To Become More Profitable In 2017 by Mike Bruno
Running a successful remodeling business is more about numbers than it is about bricks and sticks. Of course, producing quality work is important; but I can assure you – there...
November 30, 2016
What to Give Your Clients in this Season of Giving
Not everyone is a super shopper, especially me, and super-especially when it comes to great gift ideas for clients. Some of us need months to come up with the...
October 21, 2016
Problem? Respond Quickly And Prepare Them For The Worst
I'm in New Orleans (Gnaw Leans, if you are a local) as I write this. I decided to get an early start before I head out to the airport. I...
October 20, 2016
YES: The Most Dangerous Word In Business
It’s YES. The most dangerous, damaging word in business is YES. I know what you are thinking. “What the hell, Mike? Business is all about getting the customer to say...
October 14, 2016
Don’t Listen To Non-Consumers
I went to the mall this past weekend to pick-up a few new shirts. At least... that was my intention. My fashion consultant (my wife, Krista) had other plans. Our...
October 13, 2016
Selling Ice To Africans
I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.” Why not? Because eskimos don’t need ice. That sales guy has a horrible sense...
September 20, 2016
Addicted To Small Rewards
My children love video games. I wondered why. Video games are full of repetitive tasks. Shoot countless peas at zombies (if you know the game, that makes sense). Race a...
September 16, 2016
Small Step Prospecting
Don't send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime. Don't call me asking me...