Marketing Strategies

All clients are not created equal. In fact, no client at all is better than a bad client. Mike Michalowicz, Author of The Pumpkin Plan & The Toilet Paper Entrepreneur...

I recently bought my last proverbial truck load of coffee from CoffeeForLess. I have a Keurig, and found the CoffeeForLess site to be competitively priced for the Keurig cups.  I...

The best marketing method of all time:   Amazing customer service.   It always brings customers back.  It always gets customers telling others. Try to consitently achieve that with any...

What if BMW radically changed their pricing model?  Imagine if BMW dropped the price of the car.  Significantly. Same car, same service, same experience, just one difference: They price the...

A few days ago I wrote about an unpleasant experience I had at a hotel.  One small annoyance, and they lost my business permanently. When those small things are done...

My flight to Texas was uneventful. Which, when you think about flights, is exactly what you want. My taxi ride to the hotel was uneventful too. I arrived just fine,...

Customers notice when things change. Different is the easiest way to break out of the noise of competition. It doesn't guarantee that people will buy, but it does guarantee they...

Better doesn't get noticed. There is too much noise and not enough time to notice better. Different gets noticed, but can be a distraction. We generally like what we already...

We all want our clients to tell other clients about our business. But how do you get them to spread the word? The obvious way is to provide a great...

I drove into a parking lot in Westfield, NJ and was greeted by this notice.  This fund raising sign is packed with influence techniques. Can you find the 4 influences...