Marketing Strategies

I first heard the term in the 4th grade. I was waiting to perform a magic act at my school’s talent show. Off the stage walked Juliana Verde. She had...

Every entrepreneurial naturally strives to be number one. You want to be number one also, don't you? Hold your horses for a second. Number one means you are the king,...

Quick, list two things you’re really good at. I’m talking rock star good. Something you can knock out of the park every time. Do you have two in mind? Great....

The Glory Day Pic If that picture from 25 years ago, when you looked "amazing," doesn't work in landing a trusting long term relationship on match.com, why would anyone in...

Jumping onto a social media platform before you understand it is like ordering dinner off of a menu written in a language you don’t speak. You might think you’re ordering...

If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives...

"Treat others like you want to be treated," doesn't have to be your company's golden rule. It can be. Or it can be something different.  Your golden rule is the...

I received a call a while back from an entrepreneur who was thrilled to have landed the “big fish.” He pulled in a client who just signed a six digit...

Psychographics are used to define persons by their interests, immutable laws, attitudes and experience. Too often we market to demographics alone, the quantifiable parameters of persons such as sex, age...

We Love To Hate #1 It seems that every entrepreneur I meet wants their business to be number one in their industry. I get it. I want to be the...