Marketing Strategies

There is a 97% chance that your office voice mail greeting stinks. That’s because there is a 97% it sounds exactly like this: “Hello, this is (insert your name blurted...

  For Those Who Can't Read My Handwritten Note I admit, there is one downside to a handwritten note. . . sucky handwriting can't be understood.  So, just in case...

In this video Mike Michalowicz, Author of The Pumpkin Plan, shares a simple strategy on how your business can stand out from the competition. This video was recorded in Livingston,...

It is a shame that so many entrepreneurs are afraid to take risks for the fear of permanent embarrassment. Instead of doing something edgy and new, they sit safely on...

  Quick. Think of the plumbing business. What comes to mind? Exposed butt cracks or a company doing some twenty-odd million dollars in business. There is a reason "plumber-crack" comes...

The most common question entrepreneurs ask me, is "how can I improve my marketing with no or little money?’ That’s literally the million-dollar question! So I sat down and hammered...

If your customers feel someone or something is superior to them, they will envy it. And if you are that "superior" thing, envy is not good. When customers envy something,...

The goal of SEO (Search Engine Optimization) for years and years was to make your blog, articles, videos and other content (like info-graphics) findable by search engines - ahem -...

Commonality is a big, massive persuasion tool.  You and I automatically know, like and trust people the more commonality we find.  Just think about it for a second - if you are...

Not yet sold on the impact of the Internet on your business? Consider this: Hungry? Restaurants with a 3.5 star rating on Yelp are 63 percent more likely to be...