Marketing Strategies

   When things get challenging, what is the main quality you have that gets you through? For me, it’s adaptability. It's integral and a catalyst to make positive changes...

  The shortest marketing lesson? Be different.  It is critical to stand out. And when you are different, you get noticed.  Think about your mail. Full of mailers. Do you...

Just about everything you read lately starts off with some reference to “these uncertain times”. It’s true, there is so much upheaval. We are facing a global health crisis, a...

Now more than ever, you need to pinpoint your market. But how? There is a common known concept for small and medium business owners. It’s also the least executed. And...

Hey, remember conventions? Remember keynote speeches? Remember live summits? Me too. And now it’s all changing. Our current health crisis has forced you to pivot your business. And now, it...

No one wants to be sold to right now. The pandemic and ensuing recession has created concerns regarding our health and livelihoods, and it’s the last time to ask something...

It sounds simple, but positive reinforcement can result in big profits for your business. I realized this as my daughter and I were driving into town and were about to...

Sure you’re better than the competition, but how are you different? This really hit home while I was walking in San Jose and came across a Tesla storefront. Yup. A...

One surefire way for a client to lose confidence in you is if they know about your challenges. Every entrepreneur, every business has challenges. It's normal and comes with the...

Starting a new business comes with so many important decisions. Choosing what to name your business so it represents it, and you, is one of the big ones. That name...