Marketing Strategies

During my freshman year of high school I played football. I sucked. I sat the bench for every game and was effectively a human punching bag at practice. I was...

It is human nature to crave that which is exclusive – reserved only for a certain few.  Knowing that a product is in limited supply, or only offered to certain...

Investigating what’s going on with your competition can not only give you invaluable insight into what your rivals are up to, but it can also give you information about your...

If you’re selling products or services online, you know how incredibly important reviews are to getting new business. Your potential customers can’t pick up your product and look it over...

You know the standard approach - first, identify your company’s weakness and then do everything you can to fix it. Practice at it relentlessly, feed you team (and yourself) with...

e of the burning questions that just about every entrepreneur wonders about is how to get more out of their sales team. And it only makes sense! If you can...

There are literally billions of Web pages, as well as users, and today, having Internet marketing fit somewhere in your budget is a given. But if you are going to...

There are literally millions of blogs on the Internet, yet you know that starting one for your business could still be a good idea. Business blogs – done right –...

Baking soda used to be used for … baking. While it’s still in the pantries of most homes, baking soda is the poster child for reinvention and repositioning. It’s not...

Making Noise As with the old saying goes, “the squeaky wheel gets the grease.” This holds true in the business world, as well as other places. Those businesses that are...