Marketing

Have Questions About Profit First? Profit First Must See FAQs

I get a lot of email asking specific questions about Profit First. When readers start implementing the Profit First methodology, it can be both liberating, and daunting at the same...

Get Different – And Avoid Defeat

On the day I launched my first book, The Toilet Paper Entrepreneur, no one bought it. Not even my own mother. Feeling defeated, I had two choices: learn how to...

Get Different is being released!

This week, my new book Get Different will be released. Gulp. After years of marketing research, beta classes and experiments on my own company, it's time to share what I...

GET DIFFERENT KEYNOTE BY MIKE MICHALOWICZ

The term "marketing" can get a bad rap. But hear this: Marketing, good marketing, is your responsibility as a business owner. It's also your responsibility to stand out among your...

Reimagining your business

We know the pandemic changed the way many small businesses survive. We never heard the word “pivot” so much since Ross tried to get a couch up the stairs with...

Get Different Staff Picks – Quotes they love

Get Different hits the shelves on September 21st! As the date approaches, we thought it’d be fun to share just a few of our staff’s favorite quotes from the book....

Get Different Launch Video

  GET THE BOOK   THE FIRST STEP IS GETTING NOTICED. THE SECOND IS GETTING BUSINESS. In Get Different, Mike Michalowicz reinvents the way marketing is done. In it, you will...

Read to Lead – Mike’s Likes

My nose is in a book more than I write. It’s true. Because there’s no better way to broaden your mind, as well your business than reading books. I’m...

Outmarket Everyone Else

I felt invisible. I had launched my first business, a VAR, in 1996. Back then the popular three letter acronym for a managed service provider, was Value Added Reseller. We...

Don’t Give Up On You

I’ll give you the punchline first. If I listened to people before writing my first book, I wouldn’t be where I am today. Second punchline - if you have...

Don’t Give Up On You

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I’ll give you the punchline first. If I listened to people before writing my first book, I wouldn’t be where I am today. Second punchline – if you have a dream, go for it. Please.

“No one needs another accounting book.” That was the response I got from someone when I had my idea for Profit First. Apparently, they were wrong.

Here’s the thing, if I had listened to critics and naysayers, there are seven small business books that never would have been published. To date, Profit First alone has saved hundreds of thousands of businesses worldwide. I get emails from readers of all of my books explaining how they take profit, grow and pick only the best clients, and are able to automate their business. None of that would have come from me had I listened to the one or two people scrunching their noses at my big ideas.

If you have an idea or an offering that you know can help others in business or otherwise, it’s your duty to get it out there. Critics will always be around, but they’re not the doers, they won’t be the helpers.

You will.

Whatever you do, don’t give up on yourself. Go for your dreams.

-Mike