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How To Make Your Product More Desirable To Customers

You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...

Height Matters

In his must read book, Influence: The Psychology of Persuasion, Robert Cialdini explains that people are prone to trust taller people more than shorter people. So, size does matter after...

You Can’t Always Block Out A Block Of Time (And That’s OK)

I am calling bullshit on the productivity experts (and myself) for saying you need to block out time to get certain things done. For example, to write my book, I...

Mastery Is Unachievable

e of the perks of being an author and speaker is that you meet many other authors and speakers. I have met people who I consider to be the masters...

Money As A Motivator

If I have said it once, I have said it a million times, money doesn't motivate people. In fact, the only real way to use money as a motivator is...

Rewards Don’t Motivate Employees

It's old school thinking - if you want your employees to be more motivated, put a carrot out in front of them. The logic goes like this: I have a...

The New Way To Collect Email Addresses

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...

The Only Way To Succeed

Before the Internet, you didn’t really need to be that good. As long as you got the word out, and your product was acceptable, you would get a continual stream...

You’re Amazing

You have a blend of talents that no one else has. You have a wealth of knowledge that no one else has. You have a history of experiences that no...

The Marketing Flywheel

I am far from an engineer, but I do know a little bit about flywheels (call it a fetish).  Those heavy wheels are hard as hell to turn, at first,...

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