Get Different

 “Better isn’t better, different is better. So get different.” - Mike Michalowicz Building my first two businesses taught me that the only way to get in front of the...

 “Our own fear of standing out is the number one reason we don’t get noticed.”  In my book, Get Different, I talk a lot about the importance of standing...

 Know what your marketing needs? It needs to pass the blink test. "Ok, ok, Mike, what in the world is the blink test?" Picture this: You're scrolling (and scrolling)...

 Ah, marketing, there’s a real trial and error aspect to it. Last month I announced that I was launching my new romantic comedy, Love Between the Margins. Didn’t know...

It’s no secret that social media is a double-edged sword. On one hand, it can be an effective tool for engagement and raising brand awareness. On the other, it can...

   As a small business owner you’re probably always looking for the next best way to improve your business. With a new year upon us, I’m betting some of...

 One of the most actionable business tips I can offer is something you’ve heard a lot lately - Different marketing is better marketing. But you must know what your...

If you want awesome marketing, you need to stand out. If you don’t, you’re going to lose opportunities. Building my first two businesses taught me that the only way to...