Marketing Strategies

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...

People are more likely to do something when they say (or write) that they will.  For example, if you announce to your family you are going to work out at...

I want to let you in on a little secret: Today, Black Friday, didn't just happen, it was manufactured. People didn't miraculously figure out that the best shopping deals of...

Do you want to know what your top clients and prospects really need from you? Do you want to know the biggest problems or opportunities they face? Do you want...

Walmart has an enemy - inflated prices. Nirvana has (had) an enemy - hair bands. Google has an enemy - wasted search time. To build your following, you must have...

In this episode of On A Roll, Mike Michalowicz explains why street signs are so effective (they are concise and clear) and how you can do the same in your...

The minority is embraced by the majority, if the minority is just one. I went to a white grade school. And when I say white, I mean WHITE. Every student,...

Home service provider Gold Medal Service enters a new market by first determining the community they want to serve. Then they study all the demographic information they can find for...

Customers buy from vendors they know, like and trust. You already know that. Chances are you will buy a Pepsi or Coke over a generic soda, even if the generic...

I have clarity on my life's purpose. I wake up every morning knowing it. I go to bed every night thinking about it. It took me about 40 years of...