Marketing Strategies

   As a small business owner you’re probably always looking for the next best way to improve your business. With a new year upon us, I’m betting some of...

 When the new year starts, there are resolutions flying around and we tend to explore ways to hit that refresh button. How about applying that to your business, too?...

 One of the most actionable business tips I can offer is something you’ve heard a lot lately - Different marketing is better marketing. But you must know what your...

On the day I launched my first book, The Toilet Paper Entrepreneur, no one bought it. Not even my own mother. Feeling defeated, I had two choices: learn how to...

The term "marketing" can get a bad rap. But hear this: Marketing, good marketing, is your responsibility as a business owner. It's also your responsibility to stand out among your...

We know the pandemic changed the way many small businesses survive. We never heard the word “pivot” so much since Ross tried to get a couch up the stairs with...

Get Different hits the shelves on September 21st! As the date approaches, we thought it’d be fun to share just a few of our staff’s favorite quotes from the book....

I felt invisible. I had launched my first business, a VAR, in 1996. Back then the popular three letter acronym for a managed service provider, was Value Added Reseller. We...

  You need new marketing. You must Get Different. (No, as a matter of fact, I won’t stop telling you!) The world is evolving at a rapid pace, so the...

How do you motivate your employees? Cold, hard cash, baby. Or in this case, cash and prizes. When we returned to the office we started adding some fun things here...