Marketing Strategies
July 18, 2014
How To Be Memorable In Business
The formula to success? Being memorable. Throughout our lives we constantly encounter people from many walks of life. Often though, we only remember a select few of those folks. Why...
July 16, 2014
Why Social Media Is Killing Your Business
If you spend some time reading business articles, you are bound to come across those that contain glowing remarks about using social media. Probably 99 percent of the articles out...
July 1, 2014
How to Properly Define Your Brand
As an entrepreneur you probably already know how important your brand is. Your brand really lets people know who you are and what you are about. In fact, it really...
June 24, 2014
A Truly Simple, Effective Marketing Idea
Pretty cool way to promote Yoga if you ask me. A flexible straw represents the flexibility Yoga gives you. How about you? What inanimate object would represent your business well?
June 6, 2014
Truth In Advertising? You Be The Judge!
So I was enjoying a delicious sodium free seltzer when…..wait a second….sodium free? Now, I am sure there is some stipulation that says 5mg of sodium is considered "sodium free"...
May 26, 2014
Behavioral Based Email Marketing: Linear Progression Copy
When it comes to email marketing, here's what doesn't work… spam. In fact, because of this, many businesses fail to ever even consider email marketing. They don't want to be...
May 23, 2014
5 Ways To Getting Referrals
No pictures, not much text. Just 55 seconds until you are getting the best word of mouth marketing for free! 1. One Hand Washes The Other By pitching a client...
May 21, 2014
Do Your Own PR
Let’s get this straight right now: PR stands for Public Relations. Too many entrepreneurs think it is simply a different word for marketing. It’s not. Marketing is marketing. Public Relations...
May 14, 2014
New Business? You Need That First Client, Now!!!
Oh, that elusive first client. We desperately need them to get our neophyte business off the ground. Their referrals are the key to subsequent business… to sustaining our business. And,...
May 12, 2014
Want To Dominate An Industry? Write A Book
Christmas morning could have been your day. All those eager gift getters could have seen your face as they drooled over your new amazing book. Your book! Do you hear...