different

If you were to study some of the most creative people throughout history, you would find that each of them had little rituals. There were things that each of them...

When Phil Romano founded Macaroni Grill, he traveled throughout Italy to determine what made restaurants so popular. Among other things, he found that in Italy a jug of wine is...

Maybe its the gravity of an industry. Or that relentless march of the same-ol’ same-ol’ at a corporation. It plays out in business after business, time after time. The ways...

Different is scary for most people. That alien fish larvae looking mush that was just plopped on your plate is awfully unappealing. You've never had it.  And if all things...

Customers pay a premium for what makes you different than the competition, not what makes you the same. Be different. Sell those differences. Sell for a premium.

A new year’s the perfect time to step back and take a critical look at your business with a view to making positive changes.  As you explore your options, one...

In 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory – based on the medical practice of inoculating patients to confer disease resistance...

A guy with a spiked backpack walked by me at the airport. Maybe this backpack is something popular with kids. (He told me he bought it at Target during the...

How come every business lists its open hours? Open 9:00am to 9:00pm, everyday of the week. Open twenty four by seven. Open. Open. Open. Why doesn’t your business just list...

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...