unique

Be Unique. Be Interesting.

Not a single unique person has universal appeal. Not a single interesting person is universally liked. Yet the people with the courage to be truly unique are the most interesting....

Fat Guys In The Woods’ Knife Rig (Hosted by Creek Stewart)

A great product lesson comes from The Weather Channel's wildly popular TV show, Fat Guys In The Woods. The show features survival expert, Creek Stewart, as he demonstrates to the...

What Are Your Office Traditions?

As I am writing this, I just got back from doing push ups. In fact the entire office just did push ups.  Why, you ask? Because it is our office...

Make Your Website The Same (But Do It Differently)

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...

Listen to Mike’s podcasts on your favorite app: