power

You don’t have to go into debt, compromise quality or performance to cut business costs. There are significant ways to save money without compromise. How? Most of the techniques revolve...

I am working on my next book as I write this. One of the privileges of being an author is you get to speak with extraordinary people from all walks...

We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers.  The trouble is that consumers are buried under a...

Baking soda used to be used for … baking. While it’s still in the pantries of most homes, baking soda is the poster child for reinvention and repositioning. It’s not...

If you picture a sports team, there are usually people sitting on the bench. They made it to the bench because, even though you don’t have an open spot for...

They used to call it the Oprah Effect; Get on her show and your product, book, recipe, service, info-product, brand and everything about you took off (Yeah, I am talking...