stand out

Are You Using The Strategy That Puts You In Front?

During my freshman year of high school I played football. I sucked. I sat the bench for every game and was effectively a human punching bag at practice. I was...

SXSW Author’s Dinner With Sam Horn, Daniel Pink, Nilofer Merchant, Nir Eyal

SXSW 2015 was amazing (albeit a bit overwhelming).  After speaking about Profit First at the Austin convention center, my friend (and awesome author of the new book, Stand Out) Dorie Clark...

The Minority Advantage

The minority is embraced by the majority, if the minority is just one. I went to a white grade school. And when I say white, I mean WHITE. Every student,...

The Formula To Standing Out From The Competition

Better doesn't get noticed. There is too much noise and not enough time to notice better. Different gets noticed, but can be a distraction. We generally like what we already...

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