Customers
November 10, 2015
The Right Place At The Right Time
Chances are your business is like a gumball machine. Your clients aren't strategically planning to buy from you. They aren't spending years evaluating and weighing each option. They aren't thinking...
September 1, 2015
Build The Sidewalks After The Paths Are Discovered
This is a picture (thanks to Google Maps) of the Virginia Tech drillfield, the center of campus. All the students living in dorms cross the drillfield every day to get...
June 26, 2015
7 Typical Lies Customers Tell Their Vendors
About two months ago I had coffee with one of my closest friends. He was all hyped up, and it wasn't because of the triple caffeine injected espresso. Well, maybe...
February 3, 2015
How Long Will Today’s Fad Be Popular?
The pet rock lasted about 6 months, albeit over 1.5 million pet rock sold. The Chuck Taylor All Star sneaker from Converse has been a fad since the 1930’s and...
October 16, 2014
Find Business The Easy Way
As a business owner, you are always thinking of ways to find more business. And if you are like most business owners, you probably focus more on acquiring new customers...
April 22, 2014
First, They Got To Like You
I don’t care what you sell or how amazing your offer is; If I don’t like you, I’m not buying. If I don’t like your website, I am going elsewhere....
April 5, 2014
The Rise Of Self-Serve
I was standing in line at the ATM. There were four people in front of me. I estimated a five or six minute wait. Through the glass door I saw...
February 26, 2014
The New Way To Collect Email Addresses
What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...
January 6, 2014
Competing On Convenience
Convenience. It’s one of your customers greatest desires. A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s)...
January 5, 2014
McDonald’s Sneaky Trick To Making More Money From You
Back in September 2013, McDonald’s began a campaign for their Premium Roast Coffee. Started in California, the campaign (perhaps due to its success) has grown countrywide. Buy any size cup...