Customers

Chances are your business is like a gumball machine. Your clients aren't strategically planning to buy from you. They aren't spending years evaluating and weighing each option. They aren't thinking...

This is a picture (thanks to Google Maps) of the Virginia Tech drillfield, the center of campus. All the students living in dorms cross the drillfield every day to get...

About two months ago I had coffee with one of my closest friends. He was all hyped up, and it wasn't because of the triple caffeine injected espresso. Well, maybe...

The pet rock lasted about 6 months, albeit over 1.5 million pet rock sold. The Chuck Taylor All Star sneaker from Converse has been a fad since the 1930’s and...

As a business owner, you are always thinking of ways to find more business. And if you are like most business owners, you probably focus more on acquiring new customers...

I don’t care what you sell or how amazing your offer is; If I don’t like you, I’m not buying. If I don’t like your website, I am going elsewhere....

I was standing in line at the ATM. There were four people in front of me. I estimated a five or six minute wait. Through the glass door I saw...

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...

Convenience. It’s one of your customers greatest desires. A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s)...

Back in September 2013, McDonald’s began a campaign for their Premium Roast Coffee. Started in California, the campaign (perhaps due to its success) has grown countrywide. Buy any size cup...