scarcity
March 9, 2014
How To Make Your Product More Desirable To Customers
You are likely familiar with the scarcity theory - the concept that the less available something is, the more desirous it becomes. But few people realize that products became even...
September 4, 2012
Increase Customer Demand Through Scarcity & Exclusivity
The Executive Summary Less is definitely more. It sounds crazy at first. . . if you want to increase customer demand you can easily achieve it through scarcity and exclusivity....
