market

Selling Ice To Africans

I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.”  Why not? Because eskimos don’t need ice.  That sales guy has a horrible sense...

Small Step Prospecting

Don't send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime. Don't call me asking me...

The First In The Territory

The first business in a new territory gains the respect. A great example of this theory, was proven with the emergence of the company Uber. Uber became the first in...

Waves

The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...

How to Properly Define Your Brand

As an entrepreneur you probably already know how important your brand is. Your brand really lets people know who you are and what you are about. In fact, it really...

A Vertical Market Can Be A Mindset

I received an email from Blake, a business owner in Australia, this morning (at 3am, mind you). He joined an accountability group that is “Pumpkin Planning” their businesses. Each one...

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