market
October 13, 2016
Selling Ice To Africans
I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.” Why not? Because eskimos don’t need ice. That sales guy has a horrible sense...
September 16, 2016
Small Step Prospecting
Don't send me an email telling me to “click here in the next five seconds” or I will forever lose the deal of a lifetime. Don't call me asking me...
April 12, 2016
The First In The Territory
The first business in a new territory gains the respect. A great example of this theory, was proven with the emergence of the company Uber. Uber became the first in...
February 25, 2016
Waves
The marketplace is an ocean and it is the only place you can capture waves. When you are in the ocean... do everything you can to ride a wave. Don’t...
July 1, 2014
How to Properly Define Your Brand
As an entrepreneur you probably already know how important your brand is. Your brand really lets people know who you are and what you are about. In fact, it really...
February 19, 2014
A Vertical Market Can Be A Mindset
I received an email from Blake, a business owner in Australia, this morning (at 3am, mind you). He joined an accountability group that is “Pumpkin Planning” their businesses. Each one...