Customer Service

The Difference Between Speaking To Customers Vs. Speaking To Friends: There Isn’t One.

A funny and wise Dr. Seuss once said, “Be who you are and say what you feel, because those who mind don't matter, and those who matter don't mind.” Such...

Pop-up Retail: Are You A Good Fit?

We see it happen every Halloween and Christmas. Stores set up shop, let everyone know they are there, get lots of traffic and yet, before you know it, you can’t...

6 Easy Ways To Refresh An Old Product Or Service

Baking soda used to be used for … baking. While it’s still in the pantries of most homes, baking soda is the poster child for reinvention and repositioning. It’s not...

5 Ways To Prevent Competitors From Taking Your Clients

e of the biggest fears of every entrepreneur is competition. After all, play your cards right and the customers will spend their money with you; play them wrong and you...

Sell More By Using The Frequency Technique!

Think quick: what brand of chips, soda, or pain reliever do you reach for? Chances are that you’re like the vast majority of people when it comes to walking through...

Never Want Your Business To Be Number One…. Here’s Why.

Contrary to popular belief, and most Hollywood movies I’ve seen, being number one at anything gets you hated. Even if a business was adored as the contender, once they become...

4 Pricing Mistakes You Should Avoid When Negotiating

Life is one big, ongoing, negotiation. We negotiate about who’s going to drive, who’s going to pick up or fix dinner, who’s picking up the bar tab, and what we’re...

Stay Under The Radar

Every entrepreneur wants to see their business grow. And why wouldn’t you, right? It means more customers, more sales, and ultimately more money. But there is a risk. If you...

More Income (And Profits) With A Recurring Revenue Model

In the business world, we all have the same basic goal – to make money. And then to make more of it. While there are a variety of ways to...

The Details Matter

I took the courtesy bus over to get a rental car. When the bus started going a recording came on sharing the "value" in upgrading and pre-paying for my gas....

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