Customer Service

November 4, 2014

Pop-up Retail: Are You A Good Fit?

We see it happen every Halloween and Christmas. Stores set up shop, let everyone know they are there, get lots of traffic and yet, before you know it, you can’t...
October 24, 2014

6 Easy Ways To Refresh An Old Product Or Service

Baking soda used to be used for … baking. While it’s still in the pantries of most homes, baking soda is the poster child for reinvention and repositioning. It’s not...
October 17, 2014

5 Ways To Prevent Competitors From Taking Your Clients

e of the biggest fears of every entrepreneur is competition. After all, play your cards right and the customers will spend their money with you; play them wrong and you...
October 15, 2014

Sell More By Using The Frequency Technique!

Think quick: what brand of chips, soda, or pain reliever do you reach for? Chances are that you’re like the vast majority of people when it comes to walking through...
October 2, 2014

Never Want Your Business To Be Number One…. Here’s Why.

Contrary to popular belief, and most Hollywood movies I’ve seen, being number one at anything gets you hated. Even if a business was adored as the contender, once they become...
September 29, 2014

4 Pricing Mistakes You Should Avoid When Negotiating

Life is one big, ongoing, negotiation. We negotiate about who’s going to drive, who’s going to pick up or fix dinner, who’s picking up the bar tab, and what we’re...
August 21, 2014

Stay Under The Radar

Every entrepreneur wants to see their business grow. And why wouldn’t you, right? It means more customers, more sales, and ultimately more money. But there is a risk. If you...
August 1, 2014

More Income (And Profits) With A Recurring Revenue Model

In the business world, we all have the same basic goal – to make money. And then to make more of it. While there are a variety of ways to...
June 18, 2014

The Details Matter

I took the courtesy bus over to get a rental car. When the bus started going a recording came on sharing the "value" in upgrading and pre-paying for my gas....
June 9, 2014

Compare It In Order To Sell It

Last summer, my family and I were at the beach. While we were enjoying a lovely stroll along the boardwalk, we noticed the bike rental below with the sign attached....

Compare It In Order To Sell It

Last summer, my family and I were at the beach. While we were enjoying a lovely stroll along the boardwalk, we noticed the bike rental below with the sign attached.

Now at first glance I thought “$1699! Who is going to buy that?”, but at second glance I saw I could rent it for only $20.

Twenty dollars for a bike rental traditionally isn’t cheap for an hour, but when it is compared to the price for purchase it seems like an insignificant amount of money.

Because the difference in price is SO significant, the rental price is swallowed much easier for the buyer.

The Lesson: Compare different values for your product and make your customers purchase decision easier.

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