Customer Service
March 19, 2015
Integrated Counsel
Integrate Counsel. You probably have never heard that term before. And I suspect, to some degree, you are now curious what it means. They are professionals who will work from...
March 18, 2015
Kindle Unlimited Teaches Us 5 Critical Lessons
My most recent book, Profit First, launched on July 8 of last year. Ten days later, on July 18, Amazon launched its new subscription service, Kindle Unlimited. Publishing a book...
March 11, 2015
A Lesson In Horrible Service (A Review of Simplify Commerce)
My experience with Simplify Commerce exemplifies the most important lesson in customer service: pick up the phone. Make sure you employ this lesson in your own business before its too...
January 29, 2015
7 Ways To Discover Your Biggest Competitor’s Secrets
Investigating what’s going on with your competition can not only give you invaluable insight into what your rivals are up to, but it can also give you information about your...
January 14, 2015
6 Tips For Writing A Highly Persuasive Proposal
Whether you’re selling something that costs $1000 or $100,000, putting together a compelling proposal is time consuming and can be intimidating. Writing that proposal, though, and taking the time to...
January 1, 2015
Marketing: 6 Reasons Why Reverse Psychology Works
In 1961, William McGuire developed a theory that he called the Inoculation Effect. He used the theory – based on the medical practice of inoculating patients to confer disease resistance...
December 26, 2014
Marketing Through Your Customers
We all know an effective marketing campaign can be the key that unlocks the door to a world of new customers. The trouble is that consumers are buried under a...
December 5, 2014
Give It All Away, Increase Sales
Want an easy way to start increasing your sales figures? No problem. Start giving it all away. Of course, I don’t mean your product or service! I mean give away...
December 4, 2014
What Is The Most Effective Closing Technique?
Of all the things I have done in my entrepreneurial career, selling has been the one constant. Ever since my first job out of college I had to sell to...
November 26, 2014
Turn Your Biggest Weakness Into Your Biggest Strength
You know the standard approach - first, identify your company’s weakness and then do everything you can to fix it. Practice at it relentlessly, feed you team (and yourself) with...