Recession Response

The world needs small business success more than ever now, and you are in a unique position to not partake in recessions and inflation. This page has free, downloadable worksheets and videos from me with actionable steps you can take today. I hope this page serves you. Stand up, step forward, and kick some ass, … Continue reading “Recession Response”

The world needs small business success more than ever now, and you are in a unique position to not partake in recessions and inflation.

This page has free, downloadable worksheets and videos from me with actionable steps you can take today.

I hope this page serves you. Stand up, step forward, and kick some ass, my entrepreneurial friends!

As always, thank you for allowing me to be on this journey with you.

-Mike

Industry Leader Insights

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How to Find a Little Extra Cash

with Chris Guillebeau, bestselling author of The Money Tree

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What is The Rapid Growth Analysis?

Check out this simple analysis to drive your business forward!

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Virtual Meeting Tips

You’re running your business virtually more than ever. Here are some tips for your virtual meetings.

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The Block Control Method

Another strategy to help move you forward!

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A Quick Tip for Boosting Confidence

How do we achieve confidence, especially during a crisis? You have it, let’s make sure you apply it!

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What’s the 10-2 Method?

Here are some tips to serve your business today and for the next stages after a crisis as well.

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The Positive Process

Positive thoughts can stage your business for success. Here are some things I do to take positive actions to sustain my business.

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One Step Back Method

In a time of crisis, we have to repackage our offering, and that entails taking a step back and looking at what occurs before your final offering to discover what you can offer now.

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Check out The Evolve Technique!

Learn how to communicate thoughtfully to level up your business.

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What is The Pareto Overlap?

Check out this video to see how to cater to your best clients in uncertain times.

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Frequent Communication

Stay in frequent communication with customers in shorter duration. Keep the relationship intact by reaching out often with short and succinct messaging.

Crisis Strategy:

A Healthy Business = Sales, Profit and Order

There are three core levels to a healthy business in any circumstance, but it has never been more relevant than now. You must establish sales, profit and order. If you are looking for books to support you and your business during these uncertain times, here are a few of my suggestions:

  1. Sales – Marketing Made Simple, by Don Miller (Complimentary book is The Pumpkin Plan)
  2. Profit – The Total Money Makeover, by Dave Ramsey (Complimentary book is Profit First)
  3. Order – Extreme Ownership, by Jocko Willink and Leif Babin (Complimentary book is Clockwork)

I hope they serve you well.

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Opportunity or Opportunistic?

Here’s the difference.

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Tax Extension

There is a tax extension, but taxes will still be due. Here’s how to prepare.

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Triple Tax Punch

How will you pay 3 tax installments due in 60 days?

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Debt

You may look to acquire more debt to get by. Please listen to this first!

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Risk

In a crisis, your business will be best served by measuring the risk at play, while considering the opportunities that can be created.

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3 Plans

Right now, your business must respond with three plans: What is your cash flow plan? What is your business plan? What is your message? Here are a few tips on each.

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10-10-10 Rule

Use the 10-10-10 Rule created by Suzy Welch when making tough decisions for your business.

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Scheduling Hack

When a crisis hits, we tend to respond by taking everything on at once. Here is an important scheduling hack.

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Customers’ Customers

What do your customers’ customers need right now?

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Short Term Planning – Long Term Vision

How short term planning will help you now

How to Get Your Business Through a Recession – The First Two Steps To Take

   Every recession since the 1920’s has had a common pattern – a psychological pattern – mass shock. When we go into a mass shock response, we tend to batten down the hatches and do nothing. Cling to what we have. Wrong.  Especially as a business owner, you must avoid this shock response. While … Continue reading “How to Get Your Business Through a Recession – The First Two Steps To Take”

 

Every recession since the 1920’s has had a common pattern – a psychological pattern – mass shock.

When we go into a mass shock response, we tend to batten down the hatches and do nothing. Cling to what we have.

Wrong. 

Especially as a business owner, you must avoid this shock response. While it’s a normal response, I want to challenge you:

Don’t panic. Expect that you will be shocked – you’re only human. But plan ahead of time so your business is prepared to take immediate action when it hits the fan.

Here’s where I start:

Reach out – The first thing I suggest when there’s a financial crisis is to engage your customers. Reach out to them in an email or even phone calls. Let them know you’re open for business. Let them know you’re there to serve them, and ask them how you can best serve them at that moment at such a critical time. 

Give them what they need – Redesign or redefine your services based on what your customers really need in real time. Then, when communicating with your clients and customers, be sure to define what your (new) set of services is. You may find that you have to pivot a bit, or, you may find that your customers’ needs and perspectives inspire you to create new products and services.

From these two foundational steps alone, I have created new webinars, courses, and yes, even written a couple new books and systems to not only create a better business, but a better customer experience and relationships.

The first business owners who manage that shock phase, and move forward in their business in a deliberate manner, are the ones who end up scaling and sustaining profitability for their company. They are the ones who survive and thrive. The ones who go into shock and act out of desperation are those who end up struggling the most.  

Shock may be coming – it’s the natural cycle of the economy, it seems. Be prepared to go through it, and come out the other side successfully.

Remember to prepare – You’ve got this.
-Mike

PS. For more resources related to recessions, check out the free, downloadable resources at our Recession Response page. And, you may access The Recession Rally webinar here. I know it can help small business owners right now.

Recession Rally Webinar Replay

 Here is the Recession Rally webinar replay along with the relevant resources and downloads from last week.Additionally, here are the Recession Response free resources and downloadable worksheets we referenced and used in the webinar,Typically, I’d prefer you join webinars live, so you can ask me questions and we can interact. I also know it’s … Continue reading “Recession Rally Webinar Replay”

Here is the Recession Rally webinar replay along with the relevant resources and downloads from last week.

Additionally, here are the Recession Response free resources and downloadable worksheets we referenced and used in the webinar,

Typically, I’d prefer you join webinars live, so you can ask me questions and we can interact. I also know it’s difficult to commit to carving out time when you’re juggling so many other aspects of your business. And life.

So without further adieu, here’s the replay. I know it can help small business owners right now.

I’m rooting for you – You’ve got this.
-Mike

PS – Don’t forget to download the free worksheets we used in the webinar.

Is the Recession Over Yet? with James Coyle

Show Summary Today we talk with Jim Coyle on: “is the recession over yet?” Jim’s response may be a bit hard to hear, yet eyeopening.  Discover some insights about what’s going on in our economy and how to stay ahead as a small business owner. Welcome to Episode 107 of the Profit First Podcast! Our Guest   James R. … Continue reading “Is the Recession Over Yet? with James Coyle”

Show Summary

Today we talk with Jim Coyle on: “is the recession over yet?” Jim’s response may be a bit hard to hear, yet eyeopening.  Discover some insights about what’s going on in our economy and how to stay ahead as a small business owner. Welcome to Episode 107 of the Profit First Podcast!

Our Guest

james (big)

 

James R. Coyle is the President of the Gateway Regional Chamber of Commerce, one of the largest and most active business associations in New Jersey. With nearly 1,200 members, Mr. Coyle’s primary responsibility has been to develop and implement a strategic plan to revitalize the organization and make it more politically effective by taking full advantage of the grassroot capabilities of its membership. This, combined with effective targeted marketing programs, has led to a tripling in the size of the organization. Mr. Coyle has also cut management costs and increased revenues, resulting in a substantial improvement in the financial position of the Chamber.

Mr. Coyle is also the publisher of and a columnist for the monthly business newspaper, Inside Business. The paper is an initiative of the Gateway Regional Chamber of Commerce, and has a readership estimated at 70,000. Mr. Coyle’s columns are considered a highlight of the paper and forcefully expound on issues of importance to the business community.

Within New Jersey political circles, Mr. Coyle has become well known. He played a major role in Governor Whitman’s 1993 election campaign, and has managed or advised numerous legislative, county and local campaigns on issues management and communications strategy. In 1994, he managed the 10th Congressional District campaign.

In 1995, Mr. Coyle was tapped by Governor Whitman to manage the day-to-day operations of the New Jersey Board of Public Utilities. At the Board, Mr. Coyle implemented a sweeping reorganization designed to move the Board away from a strictly regulatory function, to one that promotes open competitive markets. This involved developing and implementing a new communications strategy to inform the public, the industry and political decision makers of the new policy direction.

Prior to his work with the New Jersey State Government, Mr. Coyle was Managing Director of Coyle & Associates, his own public affairs and communications consulting firm. He has worked with clients such as AT&T, the Governments of Indonesia and Egypt and the Washington public affairs firm of Cassidy and Associates. His primary focus was to help his clients develop public affairs strategies and policy agendas for their dealings with the U.S. Government and foreign governments.

Before coming to New Jersey, Mr. Coyle managed a trading and consulting firm based in Singapore. His clients included the U.S. Department of State, the World Bank and the Indonesian Government. Mr. Coyle provided these clients advice on strategies to pursue in trade policy negotiations and investment promotion. In one case, he helped the Indonesian Government design new fertilizer marketing policies which proposed savings of over $100 million.

Prior to Mr. Coyle’s time in Southeast Asia, he was a U.S. Foreign Service Officer, and served as the Agricultural Attaché to Egypt. There, Mr. Coyle was responsible for administering one of the largest and most significant U.S. agricultural assistance programs in the world. He was also chief negotiator for the 1987 PL-480 agreement with Egypt. His negotiations resulted in Egyptian concessions saving the U.S. Government nearly $20 million.

Before going abroad, Mr. Coyle worked as an international economist and agricultural trade development specialist with the U.S. Department of Agriculture. He also was responsible for coordinating the budgeting process for USDA credit guarantee programs, and for developing marketing strategies for selling U.S. products in the Middle East.

Mr. Coyle holds a BA degree from the University of Colorado and a MS degree from Cornell University. He makes his home with his wife, Ellen, and his sons, Matthew and Philip, in Maplewood, New Jersey.appy (110 Lessons for my daughters).

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

Fundbox –  The simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Repurposing Content for Impact – And Efficiency in Your Business

   I used to think that if I shared one thing one time, the entire world would hear it.  Needlessly, I’ve worried that I’m repeating myself, prompting an eye roll from readers and audiences. I’m learning that just because you have said it before, doesn’t mean you should never say it again. This is … Continue reading “Repurposing Content for Impact – And Efficiency in Your Business”

 

I used to think that if I shared one thing one time, the entire world would hear it. 

Needlessly, I’ve worried that I’m repeating myself, prompting an eye roll from readers and audiences. I’m learning that just because you have said it before, doesn’t mean you should never say it again.

This is a recent lesson I learned. A few weeks ago I hosted a workshop to teach small business owners how to navigate through a recession. I’ve been talking about recessions, and a recession response and how to manage it for quite a while now. The content I shared with the workshop had a few repeats of what I’ve shared in other forums in the past. 

Maybe I said it before, but it was new to them. Their circumstances were unique to them, and so in this four hour workshop, we were able to buckle down and build strategies around their individual needs.

You don’t have to reinvent the wheel. If you have a powerful offering you know will serve others, get it out there on as many platforms as you can. Share it over and over again. 

When creating content, consider what’s been well received in the past. It’s not about being lazy and repackaging for convenience, it’s about efficiency. When you repurpose content, remember the purpose portion and make sure you’re serving well.

Repetition gets the message out. Sometimes hearing it in different ways helps people get more out of what you’re communicating. It all depends on how it lands with them at that moment. And, it opens up more opportunities for questions leading to a deeper understanding that they can apply to their business. 

Repeat away!

Wishing you health and wealth. (And yes, I’m repeating myself there.)

-Mike

Increase Efficiency – Increase Revenue

 More efficiency equals more revenue. It’s science.  What’s the one thing you can make two times more efficient? I’m finding that when challenges arise, such as the recession we’re about to face, the most proactive step you can take is to increase efficiency. Amplify something in your business to do two times better. You … Continue reading “Increase Efficiency – Increase Revenue”

More efficiency equals more revenue. It’s science. 

What’s the one thing you can make two times more efficient?

I’m finding that when challenges arise, such as the recession we’re about to face, the most proactive step you can take is to increase efficiency. Amplify something in your business to do two times better. You may even find that once you’ve started the momentum it leads you to the solution you need to move the business forward. 

I’m putting this challenge out there to business owners: Find a way to double your revenue with half the effort. If you find that, you will transform your business and can redefine your industry – with you as the leader. Even if you only make incremental steps, you’re still ahead of the competition. 

Think about increasing revenue while decreasing costs to generate that revenue. 

Think about increasing efficiency while reducing effort. 

Those are the things we want to achieve in our business right now. 

The cons: 

Uhm. None? The only thing I would say is while creating more efficiency, be sure you’re also creating more personal connection with your customers as well as employees. You don’t want things so automated that people feel processed. No one likes that.

The pros:

Reduce all the extra resources needed when there are inefficiencies. Save cash, labor, technology, and time.  

How will you know if your efforts to create efficiencies are working? Measure your return on investment, process and operational efficiency, eco efficiency,  and labor.

How do I implement efficiencies?

Automations – Can you create automations in your business to free up employee time? We have a few automations set up for email and resources, so our employees can focus on serving in other ways.

Communication – Encourage open communication. It increases efficiency by creating better clarity, and eliminates endless email chains or waiting for responses. 

Shorter meetings – While you want to have that awesome communication, make sure meetings are brief and to the point. Prepare for them ahead of time, and follow a short agenda. We have daily meetings, but they run about fifteen minutes. We all know what the other is working on, and can offer insight or help if needed. 

Task management software – We use Monday. This allows us to consistently make updates without interrupting anyone else. We store pertinent information here for each project as well to make it readily available to other team members. 

Now is the time to get started. What’s the one thing you can do twice as well in your business?

 You’ve got this!
-Mike

For more resources to help you sustain and scale during hard economic times, check out The Recession Response page, where you will find free resources and downloads.

Transform Your Business – 5 Simple Steps

    Have you ever wanted to transform? Yourself? Or your business? Or both? Were you successful? Or, are you on the brink of a great transformation? Great! How are you planning on achieving it? (Is that crickets I hear?) How powerful would it be if you truly transformed? You CAN. Many of us have … Continue reading “Transform Your Business – 5 Simple Steps”

 

 

Have you ever wanted to transform? Yourself? Or your business? Or both?

Were you successful?

Or, are you on the brink of a great transformation? Great! How are you planning on achieving it?

(Is that crickets I hear?)

How powerful would it be if you truly transformed? You CAN.

Many of us have visions of transforming, but oftentimes don’t experience true transformation. We get stuck in this loop. This loop, better known as, ”being human”! We get grand ideas, we start thinking and planning. But as soon as we feel like we’re not making a ton of headway, we tell ourselves our dream of transformation won’t be realized. 

Yes. Your transformation can be realized. And if you do experience transformation, your life can be profoundly shifted for the better.

Today’s economic environment (read, recession) is demanding more than a couple pivots from you. A whole dang transformation may be in order. Since the old I Dream of Genie nod isn’t sufficient, here is the model that I follow when I know it’s time to make that shift:

  • Choice – This is when you are considering a new ideation of what or where you’d like to be. You’ve likely arrived at the decision to create transformation in your business out of necessity or dissatisfaction. We see the options and then we…
  • Commit – This is the phase of optimism (“I’m going to DO this!”)…but it’s unenlightened optimism. You may understand what you want and what your results may be. But that understanding is from a logical perspective. You don’t really know what the necessary work is. 
  • Clarity – Now you see what will be required of you. You have a new awareness – along overwhelm of what tasks need to get completed in order to succeed and see your transformation unfold. (Hang in there, don’t give up!)
  • Effort – Work without reward. Look, this can be frustrating for a bit. I get it! You have to keep your eye on the prize here.The results are not going to come overnight! (If they do, tell me your secret oh wise one.) This stage is where it’s imperative to keep at it no matter what. I know that there is a sense of urgency with a recession knocking on your door. Do not get distracted or discouraged. I don’t care if you have to wear your vision board as pants.
  • Results – Work with reward begins to motivate you and up goes your momentum. Ah, sweet results.
  • Transformation – BOOM. You’ve arrived, baby! A new identity. One that builds resilience, too. 

There is one aspect of all this that will drive you through your journey – your driving purpose. The journey to transformation is expedited by this driving purpose. Make this purpose visual for you. Keep focused on it. And do not give up. You didn’t get all this way in a blink of an eye, so make sure to keep your expectations in line. At the same time, do not let go of your dream. You want to transform? Whether it’s in your personal life or your business, you have it in you to do it!

If you’d like a copy of the Journey to Transformation worksheet to download, check out The Recession Response page. Print it out, keep it in your workspace, and stay focused!

As always, I am wishing you tremendous success!

Here’s to your health and wealth, 

-Mike

 

A new way to increase sales

Just about everything you read lately starts off with some reference to “these uncertain times”. It’s true, there is so much upheaval. We are facing a global health crisis, a financial crisis and are on the brink of a recession. But we are not helpless. And I believe in silver linings. Especially for small and … Continue reading “A new way to increase sales”

Just about everything you read lately starts off with some reference to “these uncertain times”.
It’s true, there is so much upheaval. We are facing a global health crisis, a financial crisis and are on the brink of a recession.

But we are not helpless. And I believe in silver linings. Especially for small and medium sized businesses.

While I don’t have all the answers to Covid-19 and the repercussions of the pandemic, I do have a few business solutions. These solutions will help you navigate the recession and sustain your business.

You have heard me say this a lot lately: the world needs you to succeed right now. According to Forbes, you are “the lifeblood of the global economy”. We need small and medium sized businesses to stay in tact. It’s not the larger businesses who are the backbone of the economy. It’s yours.

Ok thanks Mike, but how? For one thing. You need money. And not to oversimplify things here, but to get money, you need to increase sales. Since this economic crisis has begun, entrepreneurs and business owners have asked me what to do as a recession approaches. My first answer is to increase sales. This is vital, now more than ever. You must increase sales in order to sustain your business and come out of the other side of an impending recession.

It’s a sensitive time for everyone, so it may feel a little uncomfortable trying to “get out there and sell”. I get it. You (as do I) pride yourself on maintaining integrity. You also want to keep your business. You may feel a little weird focusing on increasing sales, but you must!.

Furthermore, as a business owner you have an obligation. You are obligated to serve your business community with the best possible products that will serve your customers. Customers are going to turn to small and medium businesses now more than ever, too. So what is the best way to increase sales in a way that allows you to sleep at night?

It’s comforting to me that there is a way to sell with your client and customers’ best interest in mind – and your integrity intact. Phew. The method to use to ensure you increase sales while serving your clients is called Serve Selling. I developed this method when business owners started telling me they didn’t want to “sell” to anyone.

I realized you need to be serving your clients and customers, not selling to them. Now that feels better, doesn’t it? That simple shift in your mindset may just make all the difference.

The method of Serve Selling focuses on persuading, not manipulating. It is based on getting someone to buy because it’s better for them, not you.

Eureka!

Let’s break Serve Selling down:

  1. Serve instead of sell – When you have a sales offering, assume the role of a servant versus a salesperson. Take away the fake concern and manipulation. Focus on the real pain points and challenges your customer is facing. Now how does your product help them?
  2. Do your research! Prior to your sales call or meeting, research every option for your client and be sure your offering is the best fit for your customers’ unique needs.
  3. You need to be convinced. Yes you. You need to be the most convinced that your offering is the best fit for your customer. If you believe it will be of service to them, your communication will be clear, sincere, and well received.
  4. You bridge the gap. There is a gap between a customer’s fear and the end result they can obtain through your sale. Make sure you can show them what their benefits will be.
  5. Go into your sales as a servant. Tear away the fake concern while actually manipulating them to do what you want.
  6. Remember. Selling is not telling. Selling is satisfying your customer.
  7. Every time you make a sales call, make it a service call. I am positive your sales will improve.

I am all about getting you resources to help you navigate through these choppy waters we are facing. In light of this I will host a webinar to do a deeper dive into Serve Selling. If you would like to join, I would love to see you there. You may register here: Serve Selling

Also, to revisit this business solution as well as utilize the growing list of downloadable resources, go to The Recession Response. I am adding resources and updates often.

My friends. There will be good days and not so hot days. Just remember – YOU GOT THIS!

Wishing you health and wealth,
Mike

*****
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Check out the new courses to help propel your business forward: Mike’s courses

Writing a Business Book

When you have an idea for a book, where do you start? One of the most common questions I am asked is how to write a business book. You can outline and write, but don’t think for a second that even the most prolific author doesn’t do this one thing: Research! Sure, every business book … Continue reading “Writing a Business Book”

When you have an idea for a book, where do you start?

One of the most common questions I am asked is how to write a business book. You can outline and write, but don’t think for a second that even the most prolific author doesn’t do this one thing:
Research!

Sure, every business book begins with an idea. But no one knows every single detail necessary to weave a story, theory or system, into pages upon pages to create a succinct book.

When writing a business book I find that the research usually takes longer that the writing itself. The best part? The research for a book takes me on a journey I never expected. It has become my favorite part of writing.

When I was writing Fix This Next, I researched The Winchester House. This place was built with addition upon addition to improve the house, and it went nowhere. I mean there were actual stairs that leading nowhere. My wife and I even visited it when we were out in California to see for ourselves. (I take my research pretty seriously, after all.) What’s the connection? Fix This Next is a system that diagnoses the vital need in a business, how to navigate to correct it. It fixes the business, instead of getting nowhere, which is a common trap.

Research takes you on an unexpected path when writing a business book (or any book!). Be prepared for the journey to be very fluid, and try to lean into that! You may not end up where you originally thought and that’s ok!

For my next business book, I am delving into the research journey once again. Suddenly I am reading about the iridescence of butterfly wings. Not exactly what I anticipated I’d be doing with my day, but I love this learning process and how it opens my mind. Most of all, I enjoy finding the analogies I come across. And of course, sharing what I learn with others so they can succeed as well.

What are some of the processed you have in place for your business? What is your favorite part?

*******
Check out my Recession Response – the resources you need to succeed in the current economic environment.
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Going Virtual – How Live Events are Pivoting

Hey, remember conventions? Remember keynote speeches? Remember live summits? Me too. And now it’s all changing. Our current health crisis has forced you to pivot your business. And now, it is forcing you to pivot you hosting or attending your live event.  Recently, the decision was made to turn ProfitCon, an annual, three day live … Continue reading “Going Virtual – How Live Events are Pivoting”

Hey, remember conventions? Remember keynote speeches? Remember live summits? Me too. And now it’s all changing.

Our current health crisis has forced you to pivot your business. And now, it is forcing you to pivot you hosting or attending your live event. 

Recently, the decision was made to turn ProfitCon, an annual, three day live event, to a virtual event. Ouch. How do we even do that? 

Is this the new normal? While that’s not completely clear, it sure is the new “right now”. I am no stranger to virtual events, but now, there’s not much of a choice. Here’s what I’ve noticed about it lately:

There are some obvious downsides to live events pivoting to virtual events. When it comes to the cons, you definitely lose the tactile experience. For one, people are more distracted during a virtual event. I can’t see if someone is checking their email, making a sandwich or just not engaged at all. Moreover, it’s the energy alone that I miss. That energy of a live event is just palpable. From the excitement of the audience (or side eye, depends on the audience member) to the adrenaline I have pumping through me before I walk out onto a stage, a live event is much more, well, alive. And, obviously, there is the loss of that human component. When the virtual event ends it ends with a click, and a blank screen. I miss that opportunity to really interact. To shake hands and even break bread with others. 

Hm. Maybe we should be having virtual dinners after these events…

I will counter all of this by saying virtual events have proven to have some pleasant surprises. You know I live for the silver lining! By going virtual the number of events you are able to present increases dramatically. Usually, one live event can take up most of a week. Really! They usually take 2-3 days between travel time and the event itself. Virtual events? You can conduct 2-3 events per day if you want to. (You know, in case your’re as nuts as I am.)

Another huge surprise for me with virtual events? Connection with individuals in the group can be stronger. At a live event, you can hear laughter and applause, which you obviously cannot hear virtually. But, I have been pleasantly surprised that engagement actually increases through virtual events. The ability to type in questions during the event allows you to be much more responsive to individuals as you present. And, for an audience member to walk away with real answers after an event is extremely gratifying. And, there is a greater form of access and quality for the audience themselves. Some virtual events are arranged so you can view everyone on the screen, they are just as visible as you are – so there is much more intimacy, which I did not expect at all. I can work with this!

Do you want to host a live event? Set up your home office or presentation space as a broadcast. While you don’t have to spend an enormous amount of money on your equipment, you do need the right equipment. Here are some tips:

Audio – Above all, quality audio is key. If your audience can’t hear you they’re outta there! Once you have your audio nailed down, it’s time for…

Lighting – Make sure you are lit so your audience can see your face clearly. While back lighting may look cool in a portrait, it will blur your face or make it impossible to see you in a video format. Which brings me to…

Camera – Get one. Again, it doesn’t have to be fancy, but check reviews and make sure it is going to serve your purpose for your plans. 

I know the world is asking a lot of you right now, and this is just another piece of it. The face of our events may be changing – but our connection doesn’t have to. In fact, it can make our connection stronger than ever if we embrace it.

Keep kicking butt, my friends. You’ve got this.

*****

For more tips on managing the current economic crisis, check out href=”https://mikemichalowicz.com/recession-response/”>The Recession Response.